Constructed a macro in Alteryx that alters the source code of a packaged Tableau workbook (via XML code) to automate the creation of packaged workbooks for different clients (altering source file). Saving up to 10 hours of manual labor per month.

Create a multiple linear (logistic) regression model to assess promotion and innovation effects on sales. Using household purchase data of over 100,000 households in multiple countries. Involved data cleaning, structuring and statistical analysis.